This paper derives a general explicit sequential asset price process for an
economy with overlapping generations of consumers. They maximize expected
utility with respect to subjective transition probabilities given by Markov
kernels. The prc,cess is determined primarily by the interaction of exogen
ous random dividends and the characteristics of consumers, given by arbitra
ry preferences and expectations, yielding an explicit random dynamical syst
em with expectations feedback. The paper studies asset prices and equity pr
emia for a parametrized class of examples with CARA utilities and exponenti
al distributions. It provides a complete analysis of the role of risk avers
ion and of subjective as well as rational beliefs.