OVERVIEW: Metrics can play an important role in helping companies to enhanc
e their new product development efforts. A new approach applies metrics in
several critical areas to measure and improve the performance of new produc
t teams. Some of the metrics include: a team's ability to establish a clear
vision, secure team member and management "buy-in, " record project inform
ation, maintain adequate filling systems, conduct rigorous team review meet
ings, follow stage-gate processes, and retain a stable project team. If a t
eam can excel in these seven areas, it will have a greater likelihood of ca
pturing team knowledge and using that knowledge to speed development and im
prove new product success.