This study tests whether the observed patterns in stock returns after quart
erly earnings announcements are related to the proportion of firm shares he
ld by institutional investors, a variable used by prior research to proxy f
or investor sophistication. Our findings show that the institutional holdin
gs variable is negatively correlated with the observed post-announcement ab
normal returns. Our findings also show that traditional proxies for transac
tion costs (i.e., trading volume, stock price) as well as firm size have li
ttle incremental power to explain post-announcement abnormal returns when i
nstitutional holdings is an explanatory variable. If institutional ownershi
p is a valid proxy for investor sophistication, these findings suggest that
the trading activity of unsophisticated investors underlies the predictabi
lity of stock returns after earnings announcements. However, tests evaluati
ng the validity of institutional holdings as a proxy for investor sophistic
ation yield only mixed results. This calls for caution in interpreting our
findings.