Agent-based modelling - treating customers as individuals not numbers

Authors
Collings, D Reeder, T Adjali, I Crocker, P Lyons, M
Citation
D. Collings et al., Agent-based modelling - treating customers as individuals not numbers, BT TECHNOL, 18(1), 2000, pp. 33-34A
Citations number
5
Categorie Soggetti
Information Tecnology & Communication Systems
Journal title
BT TECHNOLOGY JOURNAL
ISSN journal
13583948 → ACNP
Volume
18
Issue
1
Year of publication
2000
Pages
33 - 34A
Database
ISI
SICI code
1358-3948(200001)18:1<33:AM-TCA>2.0.ZU;2-L
Abstract
Developments in computer hardware and software over the last ten years have made modelling a cheap and powerful support tool in the business world. Ro utinely, simple models are used to understand how changes in the cost base of a product will affect profits and returns on investments. Used in this w ay models allow decision makers to investigate the sensitivities between va riables to make more informed decisions.