Strategies of effective new product team leaders

Most leaders of new product teams are aware of the complexity of the proble m they confront and the changes that must occur before cross-functional tea mwork can accelerate new product development processes. Most know, for inst ance, that promoting cross-functional thinking, collaborative decision maki ng, and concurrent organization of new product workflow are advantageous. O nly a select few, however, consistently act on these insights and affect me aningful changes. The differences between more and less effective leaders l ies less in what they espouse or profess and more in the process by which t hey learn and form new visions and develop new ways of defining their behav iors.