This paper shows that there are substantial gains from price rigidity in an
imperfectly competitive economy. Firms can increase their profits by agree
ing some markets as markets of long-term contracts, of which prices are det
ermined in advance to other spot market prices. Although they determine pri
ces non-cooperatively in both markets, the mutual commitment making some ma
rkets' prices predetermined induces a price-price spiral between firms, whi
ch results in substantial gains for both firms. These gains outweigh the co
st of inflexibility arising from price rigidity even though demand fluctuat
ion is large and marginal cost is increasing. JEL Classification Numbers: E
30, E32.