This experimental investigation explores the use of humor in violent action
films, focusing on the effects of wisecracking heroes and villains on audi
ence distress. An action film was edited to create control film versions wi
thout wisecracking dialogue. The research revealed contrast effects. Among
female viewers, hero wisecracks in an action film increased distress reacti
ons to the film, but lessened distressful reactions to subsequent televised
depictions of real, nonhumorous violence. Conversely, males exposed to her
o humor found the film marginally less distressing, but rated depictions of
real violence more distressing. For all viewers, effects of villain wisecr
acks tended to parallel females' reactions to hero wisecracks. Disposition
theory is offered as a plausible explanation of study findings.