In this paper a three-level conceptualization of approaches to matching sel
f-help behavior change strategies to individuals is presented based on the
Transtheoretical Model of Change. Two of the model's intervention approache
s, tailoring to Stage-of-Change and creating completely individualized inte
rventions; have already been developed and implemented in previous research
. A third intervention approach, in between stage-tailored and individualiz
ed, is targeting subtype groups within each Stage of Change. The subtype ta
rgeted intervention approach is in the initial development stage of empiric
ally determining and validating the stage subtypes. Three studies are prese
nted which investigate stage subtypes within a representative sample of 4,1
44 smokers in the Precontemplation, Contemplation, and Preparation Stages o
f Change. Within each Stage-of-Change study, two cluster analyses were perf
ormed using the Pros, Cons, and Situational Temptations from the Transtheor
etical Model to establish cluster replicability. Cluster solutions were ext
ernally validated using the 10 Processes of Change and 2 smoking behavior v
ariables. Four distinct subtypes were found in Precontemplation and Contemp
lation, and five subtypes were found in Preparation. These subtypes closely
replicate subtypes previously found in a convenience sample of smokers and
provide strong evidence for the existence of subtypes within the first thr
ee Stages of Change. (C) 2000 Elsevier Science Ltd.