The role of the orientation of a molecule in its interaction with a su
rface is examined for the specific case of NO interaction with Pt(111)
. For this system molecular chemisorption occurs, mediated by a strong
chemisorption well. Experimental results concerning sticking, angular
distributions of scattered molecules, steric effects in scattering, a
nd rotational excitation will be presented. Classical trajectory calcu
lations using a model potential energy hypersurface can reproduce most
experimental findings. Analysis of the trajectories shows that there
is a strong orientation dependence of rotational excitation and sticki
ng. The O-end of the molecule turns out to be non-reactive. The N-end
of the molecule is very reactive. Its behaviour can almost be describe
d using statistical methods.