The popular business press, government regulators, environmentalists and th
e public ave calling on operations managers to shift away from their tradit
ional emphasis on pollution control toward pollution prevention when improv
ing environmental performance. Yet, any managerial decision about the level
and form of investment in these environmental technologies cannot be made
in isolation, but instead must be implemented within the context of other m
anufacturing investments in process technologies and organizational systems
. A survey of two Canadian industries - small machine tools and non-fashion
textiles - revealed evidence that environmental technologies have been reg
arded as ancillary investments; as investment in manufacturing increased so
did the proportion of that investment directed toward environmental techno
logies. Further, increased investment in advanced process technologies actu
ally shifted investment away from pollution prevention. in contrast, increa
sed investment in quality-related organizational systems favored concurrent
investment in recycling programs, along with pollution prevention and mana
gement systems. Thus, increased investment in quality management offered an
important route to expand the implementation of pollution prevention.