The importance of networks in export promotion: Policy issues

Citation
De. Welch et al., The importance of networks in export promotion: Policy issues, J INT MARK, 6(4), 1998, pp. 66-82
Citations number
43
Categorie Soggetti
Economics
Journal title
JOURNAL OF INTERNATIONAL MARKETING
ISSN journal
1069031X → ACNP
Volume
6
Issue
4
Year of publication
1998
Pages
66 - 82
Database
ISI
SICI code
1069-031X(1998)6:4<66:TIONIE>2.0.ZU;2-7
Abstract
Although the field of networks has been the subject of extensive investigat ion, there has been little application to policy issues connected with the internationalization of companies. This is despite the emergence of so-call ed network schemes in many countries, which aim at building cooperative lin ks between small companies to exploit wider market possibilities, including those in the global arena. This article, through the evaluation of a new e xport promotion scheme, specifically addresses the policy issues arising wh en networks are both the means to achieve international market outcomes and the outcomes themselves, that is, part of the foundation for ongoing inter national market penetration. Furthermore, it is argued that network outcome s should be included as part of the criteria for evaluating the success of export promotion schemes.