Drawing on case studies from two local authorities, this article identifies
two distinct economic cultures in social care contracting. An arms-length
contracting culture was emerging in interaction with risk-averse commercial
suppliers, while a 'partnership' contracting culture was developing in ass
ociation with non-profit providers who actively sought risk and responsibil
ity. The article explores the discursive construction of the distinct impli
cit contracts associated with the two economic cultures, showing that 'flex
ibility' had become a key trope in contracting debate, carrying complex mea
nings of both responsiveness and control. The article thus unpacks the noti
on of 'soft' contracting in social care, and argues that social care contra
cting should be understood as a process of mutual shaping of both a divided
care industry and an internally divided local authority economic culture,
The article then draws out a series of implications of the research for pol
icy and regulation in care contracting.