Corporate visioning: a survey of UK practice

A survey of strategic planning managers was considered to identify the curr ent practice of developing corporate visions, with a particular focus on ho w the vision was developed. The paper begins with a brief review of the lit erature concerning organisational visions and their development. The issues addressed by the survey and the research methodology are then described an d the results of the research presented. The paper ends with a discussion o f the findings of the survey and suggests ways of progressing research in t his area.