Although a variety of modifications of classical central place theory has b
een proposed, one area that remains unexplored is the effect of relaxing th
e nearest centre assumption for the purchase of a specified basket of goods
within a given hierarchical level. This article examines the effect of suc
h a relaxation on central place market areas by using higher-order Voronoi
diagrams. When used to model market areas, higher-order Voronoi diagrams ca
n be interpreted as overlapping and probabilistic regions. These diagrams c
onstruct market areas based on the assumption that consumers choose from a
set of k(k = 1,2,...,n) nearest centres of the same hierarchical level. If
consumers are assumed to be indifferent between the k centres, the appropri
ate market areas are given by the order-k Voronoi diagram. In this case, it
is shown that sales potentials are consistent with those that result when
the nearest centre assumption is in effect. If consumers are assumed to hav
e a preference for nearer centres, market areas are defined by the ordered,
order-k Voronoi diagram. This situation generates sales potentials which c
an vary between centres, JEL classification: R1, R12.