Pellagra was in existence for nearly two centuries in Europe before being r
ecognized in the United States, where it was first reported in 1902. Over t
he next two decades, pellagra occurred in epidemic proportions in the Ameri
can South. Poverty and consumption of corn were the most frequently observe
d risk factors. Since the exact cause and cure of pellagra was not known, a
culture of "pellagraphobia" formed among the public. Patients were shunned
and ostracized. The medical community implicated spoiled corn as the cause
of pellagra, which had economic repercussions for agriculturists. Joseph G
oldberger, MD, of the United States Public Health Service eventually solved
the secret of the malady: faulty diet. Goldberger was able to prevent and
induce pellagra by dietary modification, a landmark event in the annals of
medicine, nutrition, and epidemiology. His work and the social history of t
hat period are reviewed.