This paper analyses mergers by Cournot firms producing differentiated produ
cts in a spatial market with product licensing by the merged firms. Product
licensing allows the merged firms to co-ordinate their locations. If the d
egree of differentiation is not 'too low', a two-firm merger is more profit
able for the merged firms than for the non-merged firms. The locational adv
antage created by the merger leads to the additional profit from the merger
being an increasing function of the number of firms in the market. A two-f
irm merger generally increases total surplus and is therefore efficiency-en
hancing. Moreover, there are circumstances in which every firm in the marke
t wants to find a merger partner, consistent with the wave of mergers chara
cteristic of many markets.