The Johns Hopkins University Applied Physics Laboratory (JHU/APL) has desig
ned, built, flown, and operated 57 satellites over the past 40 years, utili
zing the methodology currently captured by the phrase "better, faster, smal
ler, cheaper" for all but one of these missions. In so doing, a management
culture evolved that resulted in successful meeting of technical requiremen
ts within short schedules, often below originally estimated costs. The basi
c guidelines used in this approach are presented and illustrated with examp
les from recent or ongoing programs. The practical implementation of these
guidelines varies from one program to another. A case in point is the recen
t trend to minimize mission operations costs. A good example of innovative
architecture is the one employed on TIMED. It combines a Global Positioning
System (GPS)-linked transponder, to enable time, velocity, and position fo
r data tagging and autonomous orbit determination and propagation, with a g
round system that enables separate operation of instruments from any of the
spacecraft subsystems. (C) 2000 Elsevier Science Ltd. All rights reserved.