A theory of the allocation of producer levies earmarked for downstream prom
otion is developed and applied to quarterly series (1970:2-1988:4) on red-m
eats advertising by the Australian Meat and Live-stock Corporation. Robust
inferences about program efficiency are contained in the coeffcients of cha
nges in promotion effort regressed against movements in farm price and quan
tity. Empirical evidence of program efficiency is inconclusive. While the d
eeper issue of efficient disbursement of funds remains an open question, th
ere is evidence, at least, of efficient taxation.