Was the Australian meat and live-stock corporation's advertising efficient?

Citation
Gj. Holloway et al., Was the Australian meat and live-stock corporation's advertising efficient?, AUST J A R, 44(1), 2000, pp. 55-81
Citations number
39
Categorie Soggetti
Agriculture/Agronomy,Economics
Journal title
AUSTRALIAN JOURNAL OF AGRICULTURAL AND RESOURCE ECONOMICS
ISSN journal
1364985X → ACNP
Volume
44
Issue
1
Year of publication
2000
Pages
55 - 81
Database
ISI
SICI code
1364-985X(200003)44:1<55:WTAMAL>2.0.ZU;2-Q
Abstract
A theory of the allocation of producer levies earmarked for downstream prom otion is developed and applied to quarterly series (1970:2-1988:4) on red-m eats advertising by the Australian Meat and Live-stock Corporation. Robust inferences about program efficiency are contained in the coeffcients of cha nges in promotion effort regressed against movements in farm price and quan tity. Empirical evidence of program efficiency is inconclusive. While the d eeper issue of efficient disbursement of funds remains an open question, th ere is evidence, at least, of efficient taxation.