Identity through stories: Story structure and function in two environmental groups

Two environmental groups were analyzed in their usage of story telling as a tool for mediating identity formation and facilitating behavioral change o f members. The structure and function of their stories are compared with th ose of a previously documented group, Alcoholics Anonymous. Comparisons of story structure and function in these groups and the resulting entrance int o the figured world of the nondrinking alcoholic or that of the active envi ronmentalist illustrate the role stories can play in developing identity an d motivating people to action. In one environmental group, members: take po litical actions: in the other, they change their own consumption patterns. The members' self-described identities and the actions taken are consistent with their respective group's goals and stories.