Browsing tends to be used in two distinctive ways, alternatively associated
with the goal of the activity and with the method by which the goal is ach
ieved. In this study, the definition of browsing combines aspects of both c
oncepts to define browsing as an activity in which one gathers information
while scanning an information space without an explicit purpose. The object
ive of this research was to examine how browsers interact with their browsi
ng environment while manipulating two types of interface tools constructed
from the content.
(1) Menus: these were considered a stable device facilitating navigation, o
rientation and route finding. One version was presented in traditional hier
archical form while the other displayed an levels of the hierarchy simultan
eously.
(2) "Items-to-browse" tools: these were meant to encourage meandering and d
iversion and to prime the browsing activity. One version displayed automati
cally a set of Suggestions while the second was a typical Search Tool.
Forty-seven adults (24 males) performed the two types of tasks tone with no
purpose and the second, a control, purposeful) in four sessions over a per
iod of four weeks. Participants scanned and/or searched the textual content
of current issue plus three months of back issues of the Halifax Chronicle
Herald/Mail Star using a system designed specifically for this research. A
t any one time only one of each type of tool was available.
Those with no assigned goal examined significantly more articles and explor
ed more menu options. They made quick decisions about which articles to exa
mine, spending twice as much time reading the content. They tended not to e
xplore the newspaper to a great extent, examining only 24% of the articles
in a single issue. About three-quarters of what they examined was new infor
mation on topics that they had not known about before being exposed to the
paper. The type of menu had no impact on performance, but differences were
discovered between the two items-to-browse tools. Those with no goal select
ed more articles from the Suggestions and found more interesting articles w
hen the Suggestions were available. (C) 2000 Academic Press.