Amidines and guanidines are important functional groups in molecular recogn
ition and host-guest chemistry. Here it is shown that lipophilic amidinium
ions catalyze a cycloaddition reaction representing the key step of the Qui
nkert-Dane estrone synthesis. Hydrogen-bond-mediated association with the o
rganic cation leads to an electrophilic activation of the dienophile and to
enhanced rates of the Diels-Alder reaction. The observed effects are simil
ar to those expected from mild Lewis acids. In competition experiments, ami
dinium catalysis favors the reaction of the less electron deficient dienoph
ile.