Why did we make that cheese? An empirically based framework for understanding what drives innovation activity

In the more recent product development literature the interplay between R&D skills and competencies and market skills and competencies is seen as a ma jor determinant of successful innovation. The study reported in this articl e was done in order to cast more light on these two constructs in an indust ry with low R&D expenditures, but where product development is nevertheless considered to be strategically important. That industry is the food proces sing industry. The results of a series of case studies indicate that constr ucts other than R&D and market orientation may be more appropriate for unde rstanding innovation and explaining innovation success in the case material . A new set of constructs focusing on what causes specific innovation activ ities to occur is proposed and a revised framework is developed.