Promise keepers and racism: Frame resonance as an indicator of organizational vitality

Based on data gathered from three years of participant-observation and an i nternet survey of men active in Promise Keepers (PK), this article describe s the diagnostic, prognostic, and motivational frames of PK leaders and PK participants in relation to racism. It also examines the degree of frame re sonance between leaders and participants on this issue. PK leaders and part icipants tend to view racism as a spiritual Problem among individuals that can best be overcome when men form relationships with other men from differ ent racial groups. This article concludes that while there is generally a h igh degree of resonance, some differences do exist between the diagnostic a nd prognostic frames of PK leaders and PK participants.