Who supports the promise keepers?

Two samples from the Lynd's "Middletown" were obtained in the Fall of 1997 and of 1998 to assess what factors relate to support for the Promise Keeper s. For the samples as a whole, the emotional, charismatic nature of the Pro mise Keepers meetings, the generally politically conservative nature of the Promise Keepers rhetoric, and their pro-life stand were found to be import ant for the Promise Keepers appeal. Important differences were also found b etween people of different education levels. Self-esteem-related factors we re found to be more important for Promise Keepers support among those of lo wer education levels. Whereas for those of higher education levels, the pol itical nature of the Promise Keepers played more of a role. Explanations fo r these results are then presented.