Implicit stereotyping and prejudice and the primed Stroop task

In the present study, automatic stereotype activation related to racial cat egories was examined utilizing a primed Stroop task. The speed of participa nts' ink-color naming of stereotypic and nonstereotypic target words follow ing Black and White category primes were compared; slower naming times are presumed to reflect interference from automatic activation. The results pro vide support for automatic activation of implicit prejudice and stereotypes . With respect to prejudice, naming latencies tended to be slower for posit ive words following White than Black primes and slower for negative words f ollowing Black than White primes. With regard to stereotypes, participants demonstrated slower naming latencies for Black stereotypes. primarily those that were negatively valanced, following Black than White category primes. These findings provide further evidence of the automatic activation of ste reotypes and prejudice that occurs without intention.