Critics have argued for a better understanding of power in transformational
learning. This study explored the power of normative ideologies in the tra
nsformational learning of ethical vegans. The findings indicate that Meziro
w's transformation theory does not adequately account for power relations i
n this case of transformational learning, power was central to the transfor
mational learning of ethical vegans, relations of power operated across int
errelated scales of organization and rime, normative ideologies regulated e
mancipatory praxis over rime, and transformational learning should be viewe
d from a more holistic perspective.