Past research has demonstrated that observers tend to underestimate the imp
ortance of situational determinants (e.g. task difficulty) of the performan
ces of others. This tendency is particularly pronounced when observers are
unmotivated, distracted or otherwise 'cognitively busy' while making attrib
utional judgments. The objective of the present research was to determine w
hether a similar tendency exists when actors are given the opportunity to c
hoose the tasks they will undertake in a self-presentational situation. Six
ty-one participants were given a choice between a difficult and a simple ta
sk, with cognitive busyness being manipulated while this choice was being m
ade. Cognitively busy participants were significantly more likely to choose
the simple task than their non-busy counterparts.