A comparative study of the work values of north and south Vietnamese managers

We examine managerial work values and subsequent behaviors of Vietnamese ma nagers that foreign rs may face doing business in Vietnam. To establish a g lobal reference-point, we compare the managerial values of Vietnamese mange rs with those of Chinese and U.S. managers. The findings from this explorat ory study, while not always intuitive, should help foreign investors to bet ter understand Vietnam. Furthermore, the study raises important theoretical issues concerning Individualism and Collectivism as cross-cultural measure s.