A model is introduced to guide a profit maximizing firm in its quest to enh
ance performance through process change. The key benefit sought from proces
s change is a long term increase in effective capacity. However, realizing
success from process change is not trivial. First, while process change may
increase effective capacity in the long run, the disruptions during implem
entation typically reduce short term capacity. Second, competitive forces s
uch as decreasing revenue streams and shrinking product life cycles complic
ate the implementation of process change. Third, while knowledge may enhanc
e the ultimate benefits derived from process change, the correct timing and
means of knowledge creation are difficult to discern. Lastly, a variety of
trade-offs must be evaluated when selecting the particular process change
to pursue. For example, choices range from hardware and software replacemen
ts to modification of manufacturing procedures.
The model introduced here explicitly considers both the short term loss due
to disruption and the long term gain in effective capacity associated with
the process change. In addition, investments in the accumulation of knowle
dge are investigated for their potential to enhance process change effectiv
eness. Knowledge is generated from investment in preparation and training (
learning-before-doing) and as a by-product of process change (learning-by-d
oing). Analysis of the model provides managerial recommendations for severa
l key decisions relating to process change implementation including: (i) th
e selection of an appropriate process change alternative, (ii) the rate and
timing for investment in process change, and (iii) the rate and timing for
investment in preparation and training. New results are reported reflectin
g the important relationship between process change and knowledge. For exam
ple, we show that under certain conditions, a firm should optimally delay i
nvestment in process change until sufficient accumulation of knowledge is a
chieved. More generally, we identify conditions whereby investment in proce
ss change occurs at an increasing rate over time. This result is particular
ly important since it demonstrates a limitation of the existing literature
where process change always occurs at a decreasing rate.