We have measured the Hall effect in thin films of the itinerant ferromagnet
SrRuO3 as a function of temperature (1.8 K-300 K) and field (0-8 T). We fi
nd that the extraordinary Hail coefficient R-s changes sign and can be desc
ribed as R(s)approximate to cT(5)+b rho(2) where T is temperature and rho i
s resistivity. We discuss possible interpretations of this result.