Improving retail effectiveness through technology: a survey of analytical tools for physical and on-line retailers

Authors
Rao, BP
Citation
Bp. Rao, Improving retail effectiveness through technology: a survey of analytical tools for physical and on-line retailers, TECHNOL SOC, 22(1), 2000, pp. 111-122
Citations number
9
Categorie Soggetti
Social Work & Social Policy
Journal title
TECHNOLOGY IN SOCIETY
ISSN journal
0160791X → ACNP
Volume
22
Issue
1
Year of publication
2000
Pages
111 - 122
Database
ISI
SICI code
0160-791X(200001)22:1<111:IRETTA>2.0.ZU;2-8
Abstract
Information technology can be used as an effective tool in managing problem s related to the retail supply chain. In this paper, we overview some of th e common problems retailers face while evaluating alternative technology so lutions. A survey of available analytical tools is presented. (C) 2000 Else vier Science Ltd. All rights reserved.