This article discusses the findings of a Delphi survey of owners and manage
rs of historic properties, officers of heritage-based organizations, consul
tants, and academics from across the United Kingdom. The purpose of the stu
dy was to investigate the major constraints and imperatives relating to the
long-term management of built heritage attractions. Three related issues w
ere assessed: the fundamental mission of heritage attractions; the factors
which impact upon decisions relating to charging for tourist entry and the
perceptions of heritage managers as to the respective roles of such attract
ions and public agencies in funding tourism management and heritage conserv
ation programs. The paper then considers the significance of these issues i
n assessing potential strategies for moving heritage tourism toward sustain
ability. Keywords: heritage tourism, Delphi technique, mission, pricing, fu
nding, sustainability, United Kingdom. (C) 2000 Elsevier Science Ltd. All r
ights reserved.