To contribute significantly to environmental policy of the next century, co
nservationists will need to reach a consensus on their fundamental values a
nd goals and to persuade society to adopt them. Resolution of the debate ov
er the continued role of naturalness as a guiding concept has important imp
lications for how conservation is practiced and the future of the disciplin
e. I examine five aspects of naturalness in the context of biological conse
rvation: (1) its utility, (2) its assessment, (3) its relation to values an
d ethics, (4) alternative imperatives, and (5) implications of adopting it
as a guiding concept. Naturalness can be viewed as a continuous gradient wi
th completely natural and completely artificial extremes. Human actions are
unnatural to the extent that they rely on technology to transform natural
ecosystems. The ecological consequences of technological transformation oft
en overwhelm the capacity of other biota to adapt and are a root cause of b
iodiversity loss. The naturalness of most ecosystems or ecosystem alteratio
ns can be assessed objectively despite imperfect knowledge if evolutionary
limits and natural ranges of variability are carefully considered. Most con
servationists value naturally evolved biotic elements such as genomes and c
ommunities over artificial elements. This judgment, which is not shared by
society at large, is based on intrinsic and instrumental values, including
respect for nature and recognition that many ecosystem amenities stem from
natural processes. Given the wide accessibility of ecologically destructive
technology, fundamental shifts in societal values and approaches to ecosys
tem alteration are needed to achieve conservation. Respect for nature must
supplant the prevailing world view of human superiority. Although sometimes
difficult to assess, naturalness is a more reasonable guide for conservati
on than are other ecosystem features such as diversity, productivity, or ev
olution, and naturalness is the foundation for several current conservation
concepts such as ecological integrity and ecological restoration. Conserva
tion biologists can help develop conservation practices and ethics that emp
hasize the importance of natural ecosystems. Key roles include refining dis
tinctions between natural and anthropogenic conditions, devising ways to us
e ecosystems without losing biotic diversity, and facilitating shifts in so
cietal values toward more respect for nature.