Medical students and experts were given head-and-shoulder photographs of pa
tients, each showing a key feature of the patient's problem. Three quarters
of these pictures were taken from textbooks. Noticing these supposedly obv
ious features It as difficult and strongly influenced by contextual factors
. Both experts and students gained about 20% in diagnostic accuracy by havi
ng the key features verbally described for them, although these rr ere clea
rly visible on the photographs. Conversely, both experts and students repor
ted seeing more of these features when the correct diagnosis rr as suggeste
d to them. This facilitation resulted from art increase in sensitivity to d
epicted features, rather than a response bias. The properties of these feat
ures that allow such failures of noticing are discussed.