The K-band Hubble diagram of brightest cluster galaxies (BCGs) is presented
for a large, X-ray-selected cluster sample extending out to z = 0.8. The c
ontroversy over the degree of BCG evolution is shown to be due to sample se
lection since the BCG luminosity depends on the cluster environment. Select
ing only the most Xray luminous clusters produces a BCG sample that shows,
under the assumption of an Einstein-de Sitter cosmology, significantly less
mass growth than that predicted by current semianalytic galaxy formation m
odels, and significant evidence of any growth only if the dominant stellar
population of the BCGs formed relatively recently (z less than or equal to
2.6).