This study demonstrates that the important part of exploring the prope
r functional form of the hedonic price model would include investigati
ng a dissimilar and unique hedonic price structure when the hedonic pr
ice model is applied to different housing markets, Based on the adjust
ment to the usual technique necessitated by the regional and cultural
setting of Seoul, the criteria for significance of implicit price, roo
t-mean-square-percentage-error, and the log-likelihood ratio test are
applied to the choice of a useful functional form. We conclude that in
vestigating the structure of a local housing market and choosing prope
r variables reflecting regional and cultural characteristics, both key
parts of such a study, require significant adjustment to the reality
of Seoul.