This essay explores the relationship between willingness to pay (WTP) and w
hatever conception of value or benefit it may be thought to measure. The es
say argues that WTP correlates with no conception of the good-no notion of
better or worse-other than WTP itself. The paper contends that concepts suc
h as "welfare" or "well-being," rather than correlating empirically with WT
P, function merely as proxies or stand-ins for it. If WTP fails to correlat
e with any independently defined conception of value, then environmental ec
onomics fails as a normative science. Even if WTP provided a meaningful mea
sure of welfare or benefit, it could not serve as a criterion to assess the
values that typically underlie environmental decisions. This is true becau
se the reasons-ethical, religious, scientific, and political-that lead peop
le to support or oppose a social policy often have nothing to do with the b
enefits those people expect that policy to afford them. This essay deplores
the penchant of economists to evaluate on the basis of WTP all policy posi
tions except their own. As an alternative, this paper recommends representa
tive political processes, such as "stakeholder" negotiations and collaborat
ions, which offer deliberative, diverse, and therefore democratic approache
s to resolving environmental disputes and solving environmental problems.