The statistical analysis of a descriptive sensory profiling data set distri
buted at the sensometrics meeting is presented. The data set is analysed wi
th focus on the sensory differences between products (cooked potatoes). The
data analytical strategy involves a descriptive statistical analysis to ob
tain an overview of the distribution and standard deviations of the scores
for each sensory attribute. Subsequently, three-way analysis of variance (A
VOVA) of the data gives a statistical measure of the reliability of the sen
sory attributes supplemented by principal component analysis, which visuali
se the main tendencies of systematic variation. Discriminant and ANOVA part
ial least squares regressions are used to relate the sensory structure to p
roduct design structure and vice versa. Statistical reliability and predict
ive validity of the product differences are obtained by ANOVA and cross-val
idation. Similar data structures are observed in the various multivariate m
odels. Texture, taste and flavour attributes differentiated the potato samp
les, with the texture attributes being most reliable. It is emphasised that
an appropriate interpretation of the profiling data should also include kn
owledge of the experimental background. (C) 1999 Elsevier Science Ltd. All
rights reserved.