This paper discusses health economics as a behavioral science and as input
into health policy and health services research. I illustrate the dual role
with data on publications and citations of two leading health economics jo
urnals and three leading American health economists. Five important and rel
atively new topics in economics are commended to health economists who focu
s on economics as a behavioral science. This is followed by suggestions for
health economists in their role of providing input to health policy and he
alth services research, I discuss the strengths and weaknesses of economics
, the role of values, and the potential for interdisciplinary and multidisc
iplinary research. The fourth section presents reasons why I believe the st
rong demand for health economics will continue, and the paper concludes wit
h a sermon addressed primarily to recent entrants to the field. (C) 2000 El
sevier Science B.V. All rights reserved.