In Western cultures, women's bodies are objectified more so than men's, and
other writers have noted the multiple ways that such objectification may n
egatively impact women's lives. As women's sexual desirability is often equ
ated with physical attractiveness and thinness, it is surprising that previ
ous investigations have not included women's body image self-consciousness
during physical intimacy with a partner: In the current set of studies, a 1
5-item measure of the construct was developed and shown to have excellent p
sychometric properties. Approximately one third of college student women in
dicated experiencing body image self-consciousness during physical intimacy
with a heterosexual partner at least some of the time. That after statisti
cally controlling for actual body size, measures of general body image, gen
eral sexual anxiety and general well-being, scores on the new measure were
predictive of heterosexual experience, sexual esteem, sexual esteem, sexual
assertiveness, and avoidance of sexual activity. Results are discussed wit
h regard to implications and directions for future research.