A novel method of controlling light absorption by exciton-polaritons is pre
sented. The coherent light-induced coupling of excitons in multiple quantum
well Bragg structures is exploited to sup press dramatically the absorptio
n. Our results show that excitonic light absorption is not an intrinsic pro
perty of excitons but rather an extrinsic effect that occurs when the excit
ons dephase.