We present a detailed investigation of the perturbation approach for calcul
ating zero-point vibrational contributions to molecular properties. It is d
emonstrated that if the sum of the potential energy and the zero-point vibr
ational energy is regarded as an effective potential energy, the leading co
ntribution to the first-order wave function vanishes in the perturbation ap
proach. Two different perturbation approaches have been investigated numeri
cally by calculations of some magnetic properties for a few diatomic molecu
les and the results obtained have been compared to the exact numerical resu
lts. It is shown that only a few terms need to be included in a perturbatio
n expansion to obtain an accuracy in the calculated rovibrational contribut
ion better than the quality normally obtained for the potential and propert
y surfaces in electronic structure calculations.