Salopek talked with Lisa Dunlap, vice president of retention and recruitmen
t at The Thomson Corporation, a multinational company with multiple divisio
ns and more than 40,000 employees. Dunlap sees her mission as making it as
easy as possible for employees to stay with the company, even in the face o
f career changes, life events, personal needs, or whatever other contingenc
ies.
One way Dunlap is achieving her goal is by making it possible for employees
to move freely among job opportunities within the corporation. She created
a system to educate employees about all of Thomson's various businesses an
d to showcase openings. That not only makes it easy for employees to find a
nother job inside the company, but also conveys the message that transferri
ng is acceptable and even encouraged.
Key to Dunlap's strategy is having an online infrastructure to support inte
rnal and external recruiting efforts. She made sure it is fun, personalized
, and easy to use. The site averages 700 to 1,000 job listings and 5,400 hi
ts a month. Job seekers can even register a personal search agent to notify
them when a new opening in their field is posted. Getting the search agent
in gear takes only four steps. Dunlap plans to add self-assessments to the
site to assist employee development.
Overall, Dunlap points to these elements as essential to a comprehensive re
cruitment effort: fun, a corporate environment dedicated to retention, the
right fit between people and their jobs, and the right tools to help people
do their jobs.