We consider a photon beam incident on a stack of polarizers as an example o
f a von Neumann projective measurement, theoretically leading to the quantu
m Zeno effect. The Maxwell theory (which is equivalent to the single-photon
Schrodinger equation) describes measured polarization phenomena, but witho
ut recourse to the notion of a projective measurement. (C) 2000 American As
sociation of Physics Teachers.