The laws of choice: predicting customer behaviour

Authors
McDonald, C
Citation
C. Mcdonald, The laws of choice: predicting customer behaviour, INT J MAR R, 42(1), 2000, pp. 113-114
Citations number
1
Categorie Soggetti
Economics
Journal title
INTERNATIONAL JOURNAL OF MARKET RESEARCH
ISSN journal
14707853 → ACNP
Volume
42
Issue
1
Year of publication
2000
Pages
113 - 114
Database
ISI
SICI code
1470-7853(200024)42:1<113:TLOCPC>2.0.ZU;2-U