To successfully compete in today's challenging, volatile markets, enterpris
es must be highly flexible and open to change. Management must be confident
that changes they make to their enterprise's design will improve marker po
sition and have the potential to meet demanded performance levels. Mistakes
are expensive and difficult to correct. The factory design process (FDP) r
esearch offers an information-centred modelling environment, which links ob
ject oriented databases with simulation to meet the challenges of enterpris
e redesign. Desired enterprises are modelled and evaluated, using six FDP V
iews. Dynamic evaluation, using simulation, is an essential part of the FDP
Performance View, enabling the operation of proposed designs to be assesse
d, before costly physical implementations are undertaken. Simulation plays
a key role in testing ideas, comparing enterprise design solutions and eval
uating design performance through a variety of 'what if ?' operational scen
arios. Therefore, simulation makes a valuable contribution in several new a
pplication areas within enterprise design.