The Notting Hill Carnival is now Europe's largest street festival, celebrat
ing the music and popular arts of a variety of cultures. Not so long ago, t
he event-which sometimes culminated in violence between the police and carn
ival goers-was widely perceived as both threatening and marginal. But more
recently the size, success, and high media profile of the carnival have giv
en it a 'responsible' image-and won sponsorship from a variety of commercia
l concerns. In this article, Gavin Carver explores these developments in th
e mediation and context of the carnival, transforming a socio/cultural even
t into mere decorative spectacle.