An elaborate network of inebriate homes, inebriate asylums, nationally fran
chised private addiction treatment institutes, and proprietary home cures f
or addiction arose on the American landscape between 1850 and 1900. The pin
nacle of the movement to professionalize America's first addiction treatmen
t field was the founding of the American Association for the Cure of Inebri
ety in 1870 and its publication of the first issue of the Journal of Inebri
ety in 1876. One of the most contentious issues among the various branches
of this new professional field was the question of the use of "reformed men
" as physicians, managers and attendants within treatment institutions. Thi
s article describes the employment of recovering physicians within one 19th
century addiction treatment franchise-the Keeley Institutes-and documents
the nature of the professional debate stirred by what was then a controvers
ial practice.