The journal impact factor as a metric developed in the mid-1960s by Dr Euge
ne Garfield and Dr Irving Sher, represents the influence that an 'average a
rticle' published in a specific journal has on the scholarly discipline and
audience that it serves. Originally intended to serve as an equalizer for
use by the Institute for Scientific Information(R) (ISI(R)) in making compa
rative evaluations of large and small journals in a particular discipline,
the impact factor now has numerous applications for publishers, librarians,
and researchers. Ideally, the journal impact factor should be seen by publ
ishers as a useful tool in gauging the effectiveness of their publication p
roduct in serving the needs of a particular scholarly community. The signif
icance of a journal impact factor, its appropriate usage by the scholarly p
ublishing community and its extension into the electronic environment are d
iscussed.