A manifestly gauge invariant continuous renormalisation group flow equation
is constructed for pule SU(N) gauge theory. The formulation makes sense wi
thout gauge fixing and manifestly gauge invariant calculations may thus he
carried out. The flow equation is naturally expressed in terms of fluctuati
ng Wilson loops, with the effective action appearing as an integral over a
'gas' of Wilson loops. AL infinite N, the effective action collapses to a p
ath integral over the trajectory of a single particle describing one Wilson
loop. We show that Further regularisation of these flow equations is neede
d. (This is introduced in part II.) (C) 2000 Elsevier Science B.V. All righ
ts reserved.